When someone asks a tool like ChatGPT where to stay, it names two or three places and skips the rest. I help boutique hotels, villas and premium brands become one of the few, without making your brand sound generic.
The difference isn't the building. It's whether AI has enough about you to recommend you by name.
Travelers used to get a page of links and choose for themselves. Now they ask, and the AI chooses for them: it names two or three places, not fifty. Search gave you a ranked list, and being No. 8 still meant being seen. In an AI answer, there is no eighth place. You're named, or you're not in the conversation. Here's the hard part for independents: AI trusts what other sources say about you, the press, the "best of" lists, the OTA listings, far more than what your own site says. That favors big, well-documented brands. The independent places with the best actual stays are often the thinnest on those signals. Worth recommending, just not built to be found. So you lose the guest before they ever reach your website.
Studies and academic audits point the same way: AI names a few and skips the rest. I pulled the data, the mechanisms and the honest open questions together in one place. Read the research →
No retainer to commit to up front, no leap of faith. You start with a fixed-fee Audit, decide from there, and keep going only if it's working.
See exactly where you stand in AI answers today.
For any independent property or brand unsure whether AI names it.
Go from invisible to named in the AI answer.
For properties with real character and good reviews, but thin third-party signals.
Stay named as the models and your competitors keep changing.
For properties after Named that want to hold and extend their visibility.
You get a clear picture: whether AI names you, who it names instead, and which signals are costing you the mention, all against your real competitive set. It's the lowest-regret first step, and usually the most revealing.
I run the same check on my own hospitality brand first. You get the honest diagnosis, not a sales score.
Not included: implementation (that's Named) · ongoing monitoring.
Your name starts showing up when travelers ask AI where to stay. And your brand still sounds like you, not like a standard hotel listing.
The hygiene layer, included as standard: schema and structured data (your information in a format AI reads cleanly), unambiguous entities, and consistent listings across your site, the OTAs and directories, so AI reads you as one clear place, not a guess. Necessary, not the headline.
Not included: ongoing monitoring or content after launch (that's Stay Named) · guaranteed numbers · generic SEO.
I'm building my own hospitality brand from the ground up, and it's where I put this system to work first. A strategist who's also building the real thing, not a consultant working from theory.
The models change and new competitors appear. Stay Named keeps building your authority and shows you, month to month, where you're named and where you're not.
Content automation that runs on your own infrastructure (self-hosted, GDPR-compliant): seasonal, on-brand content, without a marketing department.
Not included: tool building · paid ads · social management · guaranteed bookings.
Two threads run through my work. As a strategy consultant to the German Mittelstand, my job was getting companies ready for AI: reliable, well-structured, privacy-compliant data and infrastructure. In parallel, I started building my own brand from the ground up. This offer is where the two meet: the AI-readiness know-how, applied by someone building the kind of brand he now helps, not just advising on it.
Where I sharpened how I work: close to the client, structured, results-oriented, strategic before tactical. And where I went deep on AI, helping the German Mittelstand get their data reliable, well-structured and privacy-compliant. That is the AI side of what I do now.
Visit Kreutz & Partner ↗The design-led hospitality brand I'm building from the ground up: The company, the land, the architects, and the brand itself, its identity, voice and strategy. It is also my proving ground for the visibility work: getting a property named by AI before it has even opened its doors.
Visit CITRA ↗An independent Indonesian footwear brand I am bringing into the European market: positioning, outreach and distribution, hands on.
See Hijack Sandals ↗Most GEO offers sell you a dashboard. I work brand-first and by hand, because making a place worth recommending comes before making it findable. An operator doing the real authority work, not a tool, not a multi-service agency.
Independent, owner-run stays that win on character, not scale, and deserve to be named for it.
A handful of properties that need to show up consistently, not just the flagship.
Design and lifestyle brands, including D2C fashion, that want to be the name AI gives in their category.
I pulled together where AI-driven travel discovery actually stands: the data, the mechanisms, and the honest open questions, drawing on industry studies and peer-reviewed work from 2023–2026. No gate, no email wall. Read it, pressure-test it, then bring me your hardest question.
The Audit shows whether AI names you today, who it names instead, and what's costing you the mention. Fixed fee, about one to two weeks, credited toward Named if you keep going. No guesswork, no urgency theatre.
